Colorful, tasty, organic
Today, due to the fierce competition in the field of production, the issue of quality and organic product is an important feature for buyers, and according to this issue, one of the customer demands in the order brief, the use of images of the raw material of jams, ie raw fruit And show the naturalness of the product.
On the other hand, this product is produced in 4 weights with 5 flavors, so the first task for us was to design the same visual identity for all weights and flavors of the jam. Using cream, black and green colors (leaf color) as solid colors. In all labels and creating a pattern that was combined with fruits in each label and the use of fruits and green leaves of the same fruit as common elements in all work was considered and then the composition and designs were formed.
