Soroush Abnieh Housing Group
Simplification and geometry
Our design order was related to Soroush Abniyeh brand with activity in the field of construction of residential and commercial towers. Now that simplification and geometry as a sign design process is constantly growing, we also decided to use minimal elements to design and strengthen the meaning. Let’s use the sign, so the idea of the logo was formed using the a and s armmonograms and combining it with the tower symbol. Using horizontal, vertical and broken lines and placing the logo in the form of a rectangular cube tries to induce a sense of static, resilient and powerful.
