Production of men’s clothing

Assurance is a brand that has been working in the field of menswear for many years. This brand has an old sign from the past and has used it in products and advertisements. The limitations and weaknesses of the previous mark made the mark unusable and also weakened the brand, so the customer decided to change his mark to a modern and comprehensive mark. Depending on the type of activity of this brand, the designed logo should have high flexibility, such as the ability to be engraved, embossed, woven into fibers, reproduced and patterned, and so on. In designing this sign, using the monograms of the letters e and c, we reached a very strong and modern structure that covered all the limitations of the previous logo. We also considered purple as an exciting and dynamic color for the organizational color of the collection.